Customer Acquisition Specialist (Remote)

About the role

The Customer Acquisition Specialist will drive growth by attracting new B2B clients across the Caribbean region. Working fully remotely, you will partner with marketing and sales teams to generate leads, optimise conversion funnels and ensure a smooth onboarding experience for new customers.

Key responsibilities

• Identify and engage prospects through digital marketing, social media, email campaigns, networking events and direct outreach.
• Conduct proactive outreach via email, phone, and social platforms to build relationships and convert leads.
• Analyse and improve the customer journey from awareness to conversion, maximising acquisition rates.
• Monitor KPIs related to acquisition and outreach, delivering regular performance reports.
• Collaborate with marketing and sales to align strategies with business objectives and maintain consistent messaging.
• Oversee onboarding for new clients, ensuring a positive experience that supports long‑term relationships.
• Stay updated on industry trends, competitor activity and customer preferences to uncover growth opportunities.
• Manage acquisition budgets strategically to meet targets.

Required profile

• Bachelor's degree in Marketing, Business Administration or a related field.
• Proven experience in customer acquisition, client outreach, sales or marketing.
• 3‑5 years of B2B client acquisition experience.

Required skills

• CRM software
• Marketing tools
• Data analysis