Sales Manager

About the role

The Sales Manager will guide sales teams to deliver market‑driven, differentiated service, building sustainable competitiveness in identified segments and driving growth in volume, market share and competitiveness.

Key responsibilities

• Develop strategic business plans and quarterly operational sales plans aligned with a 3‑year business outlook.
• Create annual territory, time‑management and budget plans.
• Provide customer service excellence, merchandising and signage support.
• Implement national, regional and ad‑hoc promotional activities and manage customer call frequency.
• Establish strong business relationships and develop tailored service packages.
• Achieve sales volume and market share targets while leveraging sales information services.
• Monitor retail liquor pricing, maintain product quality and comply with SAB credit policy.
• Conduct SEC evaluations, manage human resources, develop employees and oversee personnel functions.

Required profile

• Computer literate with good interpersonal and negotiating skills.
• Ability to work long hours under pressure, demonstrate team participation and leadership.
• B.Com, IMM or similar sales and marketing qualification.
• 3‑5 years management experience and a valid driver’s license.