Director of Sales & Marketing

About the role

Lufa Farms is seeking a visionary Director of Sales & Marketing to shape and execute its product and growth strategy. The role combines leadership of affiliate programs, kiosk events, e‑commerce channels, B2B partnerships, and referral initiatives to drive customer acquisition, retention, and basket size.

Key responsibilities

• Leverage customer data to build segmentation and personalization strategies.
• Own and execute an omnichannel marketing roadmap, balancing digital campaigns with in‑person kiosk activations.
• Launch, optimize, and track performance of retail kiosks and multi‑platform digital campaigns.
• Develop a full‑funnel lifecycle marketing strategy covering acquisition, engagement, retention, and reactivation.
• Collaborate with cross‑functional teams on paid media, SEO, email, and influencer marketing.
• Manage regional sales teams in Ontario and Quebec to ensure subscription growth.
• Oversee creative production for digital assets and live events.
• Establish strategic partnerships for kiosk locations, B2B opportunities, and last‑mile pick‑up points.
• Maintain consistent brand positioning across all touchpoints.
• Conduct market research, competitive analysis, and customer feedback to inform decisions.
• Design loyalty, referral, and promotional programs to increase average basket size.
• Monitor and optimize metrics such as CAC, conversion rates, and CLV.

Required profile

• 7‑10 years of progressive marketing experience, including at least 3 years in a leadership role.
• Proven ability to build, execute, and optimize multi‑channel acquisition campaigns.
• Smart, creative, humble, and capable of mentoring a growing team.
• Track record of increasing customer sign‑ups, retention, and purchase frequency.

Required skills

What we offer

• Opportunity to lead a high‑impact function in a mission‑driven company.
• Collaborative environment with cross‑functional teams.
• Competitive compensation package.