Sales Director

About the role

We are seeking a results‑driven Sales Director to lead occupancy growth at one of our Spectrum retirement communities. You will own the end‑to‑end sales strategy, build referral relationships, guide prospective residents and families through their decisions, and maintain a steady pipeline for long‑term occupancy stability.

Key responsibilities

• Develop and execute a comprehensive sales strategy to drive sustainable occupancy growth, managing leads and conversions effectively.
• Build and maintain relationships with referral partners, healthcare professionals, placement agencies, and community organizations.
• Lead the sales process from initial inquiry through move‑in, ensuring an exceptional experience and coordinating with Operations for seamless resident transitions.
• Analyze sales performance, occupancy trends, and market data to refine strategies and improve conversion outcomes.
• Maintain accurate CRM data, forecasting, and sales reporting.

Required profile

• Proven sales experience; senior living, healthcare, hospitality, or consultative sales backgrounds preferred.
• Genuine passion for serving older adults and enhancing quality of life for residents and their families.
• Strong relationship‑builder able to guide families through complex, emotional decisions with empathy and professionalism.
• Self‑motivated, highly organized, and capable of working independently to consistently meet occupancy goals.
• Data‑savvy with comfort analyzing conversion metrics, referral source effectiveness, and market trends.
• High school diploma required; bachelor’s degree preferred.
• Valid driver’s license and reliable transportation required.

Required skills

• Microsoft Office Suite
• CRM platforms

What we offer

• Medical, dental, vision, life, and voluntary insurance options.
• 401(k) retirement plan.
• Paid time off, holiday pay, and employee discounts through Perk Spot.
• Full‑time employment with eligibility for all listed benefits.